Gift Card Project USA was founded with a particular approach to helping the homeless in mind. Instead of dropping off canned goods at a soup kitchen, Gift Card Project USA encourages a more personal approach to helping the homeless by carrying around fast food gift cards and being on the look out for the homeless in one’s neighborhood.

In difficult times, those who are homeless need not only practical assistance but also a feeling of love that comes from a warm conversation with a caring stranger. That’s why Gift Card Project USA recommends helping the homeless directly through a gift card to a fast food restaurant, but also a conversation along with it. Pivoting out of extreme poverty requires a person to be reminded of his or her inherent dignity not robbed by the difficult situation in which they find themself.